Startup Glossary

The Membership Economy is a business model where a company offers ongoing, subscription-based access to its product or service.

A Majority Shareholder is an individual or entity that owns more than 50% of a company`s shares of stock.

Market Analysis is the examination of the market for a product or service, including demand, competition, and potential sales.

Market Demand is the total demand for a product or service in the market.

Market Penetration is the extent to which a product is recognized and bought by customers in a particular market.

Market Positioning is the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way.

Market Readiness is the state of being fully prepared to enter a specific market, having met all necessary conditions and requirements.

Market Risk is the risk of losses in positions arising from movements in market prices.

Market Saturation is a situation in which a product has become so widespread within a market that the potential for growth is diminished.

Market Segmentation is the process of dividing a target market into smaller, more defined categories.

Market Share is the portion of a market controlled by a particular company or product.

Market Validation is the process of determining whether your product is of interest to a given target market.

Marketing Automation is the use of software and technology to aid marketing processes and campaigns.

Marketing Collateral consists of materials used to support the sales of a product or service.

The Marketing Mix is the set of actions, or tactics, that a company uses to promote its brand or product in the market.

A Marketing Strategy is an organization`s strategy that combines all of its marketing goals into one comprehensive plan.

Matched Funding is funding where the amount of investment or grant is matched by another source, doubling the funding available.

Maturity is the final payment date of a loan or other financial instrument, at which point the principal (and all remaining interest) is due to be paid.

The Maturity Date is the date on which a debt becomes due for payment.

To Maximize Valuation is to employ strategies by a company to increase its worth or value in the eyes of investors and the market.