Startup Glossary

Media Exposure is the amount of public attention that a company or product receives through various media channels.

The Membership Model is a business model where customers pay a subscription fee to access the services or products offered.

Mentor Capital refers to funding provided by an investor who also offers guidance and advice to the startup founder.

Merger and Acquisition (M&A) is the process by which companies consolidate through various types of financial transactions, including mergers, acquisitions, consolidations, tender offers, purchase of assets, and management acquisitions.

Micro Equity refers to small equity investments typically made in startup or early-stage businesses.

A Micro-VC is a type of venture capital fund typically under $50 million that invests in early-stage startups.

A Microloan is a small, short-term loan for small businesses or startups, typically offered by microfinance institutions.

A Microventure is a type of venture capital investment typically denoting smaller amounts of capital provided to early-stage, high-potential, growth startup companies.

Milestone Funding is a funding arrangement where funds are released to the startup as it achieves specific, pre-agreed milestones.

A Milestone Payment is a payment system that pays out upon completion of specific milestones within a project`s development.

Milestone-Based Investing involves investing funds in a startup as it reaches predefined milestones or achievements.

The Minimum Investment is the smallest amount of money that an investor can contribute to a fund or an investment opportunity.

The Minimum Viable Product (MVP) is the most pared-down version of a product that can still be released to market, having just enough features to satisfy early customers and provide feedback for future product development.

A Mission Statement is a formal summary of the aims and values of a company, organization, or individual.

A Moat is a business`s ability to maintain competitive advantages over its competitors in order to protect its market share and profitability.

Mobile Optimization is the process of adjusting your website content to ensure that visitors accessing the site from mobile devices have an experience optimized for the device.

Mobile Payment refers to payment services operated under financial regulation and performed from or via a mobile device.

A Mobile-First Strategy involves designing an online service or product for mobile devices before making a desktop version.

Monetization is the process of converting something into money, typically by generating revenue from the asset.

Monthly Active Users (MAU) is the number of unique users who engage with a site or product within a 30-day period.