Startup Glossary

Webinar marketing is a strategy that uses webinars to promote a product, service, or idea, directly engaging with a potentially large audience online.

A webinar series is a set of webinars offered over time that covers various aspects of a topic, providing an in-depth exploration and education on the subject matter.

A warm introduction occurs when a mutual contact introduces an entrepreneur to a potential investor, significantly increasing the likelihood of securing a meeting or investment compared to a cold outreach.

A warrant gives the holder the right to buy a company`s stock at a specific price at a future date, often used as an incentive or financing tool.

Warrant coverage is an agreement where investors are given the right to purchase additional shares at a certain price, typically included in venture debt deals to sweeten the terms for lenders.

Warranty liability refers to the potential future costs a company may incur due to the warranty services promised to customers on its products or services.

A washout round is a financing event where existing shareholders, including founders and early investors, experience significant dilution due to the issuance of new shares at a valuation much lower than previous rounds.

The waterfall model is a sequential design process, often used in software development processes, where progress is seen as flowing steadily downwards like a waterfall.

Wealth management is a high-level professional service that combines financial and investment advice, accounting and tax services, retirement planning, and legal or estate planning for one fee.

WealthTech refers to technology-driven solutions in the investment and wealth management sector, aiming to democratize access to financial services and improve efficiencies in personal wealth management.

Wearables refer to electronic technologies or devices worn by consumers that often include tracking information related to health and fitness.

Web analytics involves the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage, crucial for startups to gauge their online presence and effectiveness.

A Web Content Management System is a software platform that allows users to manage digital content on websites without needing to have detailed technical knowledge, facilitating easy updates and maintenance.

A web development framework is a software framework designed to support the development of web applications, web services, and web resources, streamlining the web development process.

Web presence refers to the collective existence online of a company or individual, which can be spread across various platforms.

The website conversion rate is a metric that measures the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter, indicating the effectiveness of the site`s design and content.

Website optimization is the process of using controlled experimentation to improve a website`s ability to drive business goals.

Website scalability is the ability of a website to handle increasing numbers of visitors or transactions without compromising performance, crucial for startups experiencing rapid growth.

The WeWork model refers to a business model that provides shared workspaces for technology startups and services for other enterprises.

A white label product is manufactured by one company and packaged and sold by other companies under various brand names.