Startup Glossary

Early Adopter is an individual or business who uses a new product or technology before others, often critical for startups seeking initial market validation.

Early Bird Special refers to incentives offered to the first investors or customers, such as discounted pricing or additional benefits, to encourage early commitment.

Early exercise refers to the action of exercising (i.e., acting upon) an option before its expiration date, often to secure a profit or minimize a loss.

Early Majority refers to the segment of the market that adopts new products just before the average person, crucial for achieving significant market penetration.

Early-stage financing is funding provided to companies in the early stages of their development to support product development and initial marketing.

Earned Media refers to publicity gained through promotional efforts other than paid advertising, such as customer reviews and word-of-mouth.

Earned value management is a project management technique for measuring project performance and progress in an objective manner.

Earnings Before Interest and Taxes (EBIT) is a measure of a firm`s profitability that excludes interest and income tax expenses.

Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) is a measure of a company`s overall financial performance and is used as an alternative to net income in some circumstances.

Earnings retention refers to the portion of a company`s profits that are reinvested in the business rather than distributed to shareholders as dividends.

Earnout is a financing agreement where the seller of a business receives future earnings based on the business`s performance.

Economic Forecasting involves predicting future economic conditions based on analysis of trends and data, essential for startups to anticipate market shifts.

Economic Moat is a sustainable competitive advantage that protects a company from its competitors.

Ecosystem in the context of startups refers to the interconnected network of companies, investors, and service providers within a particular industry or geographic area.

Elevator Networking is the practice of making professional connections in casual or brief encounters, akin to giving an elevator pitch.

Elevator Pitch is a succinct and persuasive sales pitch to spark interest in what a company does, often used by startups when talking to potential investors.

Elevator Test is a quick, concise pitch that explains a startup’s concept, market potential, and value proposition within the time span of an elevator ride.

Email List Building is the process of adding new subscribers to an email marketing list, aiming to grow the audience for promotional communications.

Email Marketing is the act of sending a commercial message, typically to a group of people, using email, as a direct marketing tactic.

Email Outreach Campaigns involve contacting potential investors, customers, or partners through targeted email messages to promote a startup’s offerings or secure funding.