Startup Glossary

Lead Generation is the initiation of consumer interest or inquiry into products or services of a business.

A Landing Page is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.

The Late Stage is a phase of a startup where it has established products, revenue, and seeks further growth funding.

A Lead Investor is an individual or entity that organizes and leads a round of financing, often contributing a significant portion of the capital and setting terms for the round.

The Lean Startup is a methodology for developing businesses and products that aims to shorten product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.

The Lifetime Value (LTV) is the projected revenue that a customer will generate during their lifetime.

Liquidation Preference is a provision that determines the payout order in case of a sale, dissolution, or liquidation of the company.

Liquidity is the ease with which an asset, or security, can be converted into ready cash without affecting its market price.

A Liquidity Event is an event that allows early investors in a company to sell their shares, often through an IPO or acquisition.

Liquidity Preference is the terms that specify which investors get paid first and how much they get paid in a liquidity event.

An LP (Limited Partner) is an investor in a limited partnership who is not involved in the day-to-day management of the partnership and whose liability is limited to the amount of their investment.

The LTV/CAC Ratio is a metric used to measure the relationship between the lifetime value of a customer (LTV) and the cost of acquiring a customer (CAC).