Startup Glossary

Objective Key Results (OKRs) are a framework for defining and tracking objectives and their outcomes, commonly used to measure performance.

The Option Exercise Price is the price at which an option holder can purchase (call option) or sell (put option) the underlying security.

Objective-driven Development is a development approach where product or service enhancements are directly aligned with strategic business objectives.

Off-Balance Sheet Financing involves funding obtained through methods that do not require the company to include liabilities on its balance sheet.

An Off-Market Deal is a private agreement for the sale or purchase of assets or shares, not conducted through a public exchange.

Offensive Marketing Warfare involves aggressive marketing strategies aimed at achieving market dominance or outperforming competitors.

The Offer Conversion Rate is the percentage of investment offers that successfully convert into actual investments during a fundraising round.

An Offering Memorandum is a legal document stating the terms of the investment and the risks involved, provided to prospective investors.

The Offering Price is the price at which shares are offered for sale to investors during an initial public offering or other issuance.

An Offering Round is a specific instance of fundraising where a startup seeks to raise capital from private or public investors.

Offshore Funding involves capital raised from investors located outside the startup`s home country, often used to leverage tax advantages or access new markets.

An Omnichannel Fundraising Approach utilizes multiple channels, both online and offline, in a cohesive manner to engage and secure investments from a wide array of investors.

Omnichannel Marketing is a marketing strategy that provides a seamless customer experience across multiple channels, both online and offline.

One-on-One Investor Meetings involve personalized meetings between a startup`s representatives and potential investors to discuss investment opportunities.

Ongoing Investor Relations involves the continuous effort to maintain and strengthen the communication and relationship between a startup and its investors.

An Ongoing Support Agreement ensures continuous support, maintenance, or service from a vendor or partner post-purchase.

An Online Branding Strategy is the approach a startup takes to build and manage its brand identity and reputation over the internet.

Online Community Building involves the creation and cultivation of an online platform where customers or users can interact, share ideas, and foster relationships.

Online Engagement Metrics involve analyzing online interactions, such as website visits or social media engagement, to gauge interest in a startup`s fundraising efforts.

Online Market Penetration involves the strategy and process of increasing a startup`s share within online markets or digital platforms.