Startup Glossary

Journalist Outreach involves engaging with media professionals to secure coverage for a startup`s news, developments, or achievements, aiming to enhance brand visibility and credibility.

Joint Marketing is a collaborative effort between a startup and one or more partners to promote complementary products or services, leveraging each other`s resources to expand market reach and customer base.

Joint Product Development involves collaborating with other businesses or entities to create new products or services, combining resources and expertise to innovate and reduce time to market.

A Joint Venture is a business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task or project, often seen in startups looking to expand capabilities or enter new markets.

Journalistic Coverage refers to the media and press attention a startup receives, which can significantly impact its brand visibility, credibility, and ability to attract customers and investors.

Journey Customer Feedback involves collecting insights from customers at various points in their journey with a product or service, helping startups to refine user experience and product offerings.

Journey Mapping is the process of creating a visual representation of a customer`s experience with a product or service from initial contact through engagement and long-term relationship, helping startups identify improvement areas.

Jumpstart Funding is an initial financial support given to startups to help them launch their operations, often provided by angel investors, venture capitalists, or through crowdfunding campaigns.