Startup Glossary

General Business Risk is the broad exposure to uncertainty from factors like market fluctuations, competition, and management decisions that startups must manage

General Data Protection Regulation (GDPR) Compliance is the process startups undergo to ensure their data handling practices are in line with the EU`s GDPR requirements, crucial for those operating or serving customers in Europe

General Partner (GP) in a venture capital or limited partnership is the partner who takes on the day-to-day management responsibilities and has unlimited liability for the debts of the partnership

Generation Z Consumers are the demographic cohort following Millennials, characterized by comfort with technology and digital environments, targeted by startups as a key market segment with distinct behaviors and preferences

Generational Marketing are marketing strategies designed to appeal to specific generations by understanding their preferences, values, and behaviors, used by startups to tailor their marketing efforts

Generative AI is artificial intelligence that can generate content, such as text, images, or music, that is novel and creative, with startups focusing on generative AI attracting significant investment interest

Generative Design is the use of algorithms and artificial intelligence to generate design options based on specific criteria and constraints, enabling rapid prototyping and innovation in product development

Geographic Diversification is the strategy of expanding a company`s operations or sales efforts across different geographical regions to reduce risk and tap into new market opportunities

Geographic Expansion is the strategy of growing a business by entering new geographic markets, significant for startups looking to scale

Global Startup Ecosystem is the worldwide network of startup entrepreneurs, investors, incubators, and support services that collectively contribute to the growth and development of innovative companies across borders

Globalization is the process of businesses developing international influence or operating on an international scale, enabling startups to expand operations or customer base beyond borders

Go-To Market Funding refers to financial resources allocated specifically for launching a product or service to the market, including budget for marketing, sales, distribution, and customer support to ensure a successful launch

Go-to-Market (GTM) Strategy is a plan that specifies how a company will reach target customers and achieve a competitive advantage. It includes sales, marketing, distribution, pricing, brand development, and customer support strategies

Go-to-Market Budgeting is the process of allocating financial resources specifically for the purpose of launching a product or service into the market, including marketing, distribution, sales efforts, and customer support

Goal Alignment in Ventures is the process of ensuring that the objectives of the startup align with those of its investors, stakeholders, and team members to promote unity of direction and purpose

Going Public is the process of a company`s shares being offered to the public for the first time through an Initial Public Offering (IPO)

Golden Handcuffs are incentive packages offered to key employees to encourage them to stay with a company for a certain period, including stock options, bonuses, and other financial benefits

Golden Parachute is a large financial compensation package guaranteed to a company executive if they are terminated or the company is acquired, serving as risk mitigation for executives

Golden Share is a type of share that gives its shareholder veto power over changes to the company`s charter, controlling the outcome of certain decisions and protecting minority shareholders in a startup

Good Faith Estimate is an estimate provided to borrowers detailing loan costs, including interest rates and fees, encountered by startups when securing financing