Startup Glossary

White space analysis is the process of identifying unexploited areas in the market where a company can potentially invest to grow its business.

White-Hat SEO refers to the use of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

A whitespace opportunity is an area where a company can potentially invest to expand its operations or product line, typically where little to no competition exists.

The wholesale business model involves selling goods in bulk at a discount to retailers or other professionals, who then sell the items to the end consumers at a markup.

Wholesale funding is financing sourced from institutional investors rather than retail deposits, common in the banking sector.

The wholesale model is a business strategy where products are sold in large quantities at a lower price, typically to retailers who then sell the products to the final consumers at a markup.

A wide moat refers to a company`s strong competitive advantages or barriers to entry that protect it from competitors, ensuring long-term sustainability and profitability.

In digital terms, a widget is a small application with limited functionality that can be installed and executed within a web page by an end-user.

A Wildcard Patent is a broad patent that can be interpreted to cover a wide range of products or technologies, often used defensively by companies to protect against competition.

A Win-back Strategy is a marketing effort designed to re-attract former customers who have ceased doing business with a company, aiming to regain their loyalty and business.

Win-Loss Analysis is a process of determining why sales opportunities are won or lost, analyzing the factors that contributed to the outcome to improve future sales strategies.

Win-Win Negotiation is a strategy where both parties work together to find a mutually beneficial solution to their dispute, ensuring that all involved parties gain value from the agreement.

A Wireframe is a simple visual guide that represents the skeletal framework of a website or app, used for planning a site`s structure and functionality prior to development.

The Wisdom of Crowds is the collective opinion of a group of individuals rather than that of a single expert, a concept often utilized in crowdfunding and market prediction platforms to harness diverse insights for better outcomes.

Work For Equity is an arrangement where team members or service providers receive equity in a startup in exchange for their work, often used when cash resources are limited, aligning incentives between the company and its contributors.

Work-Life Balance is the equilibrium between personal life and career work, a concept especially important in startup cultures known for their demanding pace, aiming to ensure employees maintain healthy, sustainable lifestyles.

Workflow Automation is the design, execution, and automation of processes based on workflow rules where human tasks, data, or files are routed between people or systems based on pre-defined business rules, enhancing efficiency and consistency.

Workflow Efficiency refers to the effectiveness with which work processes are executed, aiming to minimize waste, streamline operations, and maximize productivity across organizational tasks.

Workforce Analytics involves using statistical models to analyze workforce-related data to improve employee performance and retention, helping startups make informed decisions about talent management and organizational development.

Working Capital is the difference between a company`s current assets and current liabilities, indicating the liquidity available to run its operations and manage short-term financial obligations effectively.