Market Segmentation
Market Segmentation is the process of dividing a target market into smaller, more defined categories.
Benefits
Market segmentation allows for more personalized marketing, better customer satisfaction, and more efficient use of marketing resources.
Frequently Asked Questions
What are the 4 segments of market segmentation?
The four main segments are demographic, geographic, psychographic, and behavioral.
What is a segmented market example?
An example of a segmented market is a clothing company that markets different styles to teenagers, young adults, and professionals.
What are the 7 market segments?
The seven market segments often include demographic, geographic, psychographic, behavioral, technographic, need-based, and value-based segments.
Key Takeaway
In conclusion, market segmentation enables businesses to understand their customers better and tailor their strategies to meet the specific needs of different market segments, leading to more effective marketing and higher customer satisfaction.