Startup Glossary

Equity Crowdfunding allows businesses to raise capital from a large number of investors who each contribute a small amount of money in exchange for equity.

Equity Dilution occurs when a company issues more shares, reducing the ownership percentage of existing shareholders.

Equity Release is the process by which a startup or business owner can extract value from their company without selling it, often through debt instruments convertible into equity.

Equity Research involves analyzing companies, industries, and associated stocks to make investment recommendations.

Equity Research Analyst provides research coverage of public companies and distributes that research to clients, aiding in investment decisions by analyzing financial data and trends.

Equity Sharing involves distributing company shares among founders, employees, and investors to align interests and incentivize performance.

Equity Stake represents the percentage of ownership an investor has in a company.

Equity Vesting Schedule outlines the timeline and conditions under which equity awarded to employees or founders becomes fully owned and exercisable.

Equity-based compensation is a form of payment that provides employees with shares or options to acquire shares of the company they work for.

Equity-Based Crowdfunding involves individuals investing in a startup in exchange for equity shares, allowing companies to raise capital directly from small investors.

An escalator pitch is a succinct and persuasive sales pitch designed to capture the interest of potential investors or partners in a very short time frame.

Escrow is a legal concept describing a financial instrument whereby an asset or escrow money is held by a third party on behalf of two other parties in the process of completing a transaction.

Ethical Fundraising adheres to principles of honesty, transparency, and respect in raising funds, ensuring practices are fair and beneficial to all parties involved.

Ethical Hacking involves legally breaking into computers and devices to test an organization’s defenses, crucial for startups in cybersecurity to demonstrate their systems’ robustness.

Ethical Investing is the practice of investing in companies that contribute to or align with the investor`s personal values, such as environmental sustainability, social responsibility, or governance.

Evergreen Content is content that is always relevant to readers, regardless of the current news cycle or season, contributing to long-term traffic growth.

Exclusivity Agreement is a contract between two or more parties where one party agrees to buy exclusively from the other.

Exclusivity Period is a term within a contract that grants one party exclusive rights to a business opportunity for a specified time, often used in negotiations.

Execution Risk is the risk that a company`s management will fail to implement a business plan or strategy effectively.

Executive Coaching is a personalized process that builds a leader’s capability to achieve short- and long-term organizational goals, crucial for startup founders and C-level executives.