Startup Glossary

Email Sequencing is the automated process of sending a series of emails to prospects or customers based on predetermined triggers or behaviors.

Employee Buyout (EBO) is a transaction where the employees of a company purchase a majority or all of the shares from the current owner or parent company.

Employee Equity Pool is a portion of a startup’s equity reserved for future employees as part of their compensation package, often used to attract and retain talent.

Employee Incentive Plan is a program designed to motivate and compensate employees beyond their regular salary, often including options, bonuses, or other equity forms.

Employee Value Proposition (EVP) is the unique set of benefits and values a startup offers to attract and retain top talent, beyond monetary compensation.

Engagement Analytics involves measuring and analyzing how users interact with a startup’s product or service, providing insights into user behavior and preferences.

Engagement Metrics are used to measure a company`s effectiveness in engaging its audience, crucial for evaluating the success of marketing strategies.

Engagement Rate is a metric used to gauge the interaction level users have with content or a product, crucial for startups to understand consumer interest and behavior.

Enterprise Agreement is a contractual arrangement between a startup and a large organization outlining the terms of product or service provision.

Enterprise Sales refers to selling products or services to large organizations through long sales cycles and complex decision-making processes.

Entity Dissolution is the formal closure of a business entity’s legal existence, including fulfilling legal and fiscal responsibilities to properly wind down the company.

Entrepreneur refers to an individual who, rather than working as an employee, runs a small business and assumes all the risks and rewards of a given business venture.

Entrepreneurial Accelerator Program is an initiative designed to support early-stage startups through mentorship, resources, and sometimes funding, to accelerate growth.

Entrepreneurial Ecosystem refers to the social and economic environment affecting the local or regional entrepreneurship.

Entrepreneurial Mindset refers to a specific state of mind which orientates human conduct towards entrepreneurial activities and outcomes.

Entrepreneurial Spirit is the mindset that embraces critical questioning, innovation, service, and continuous improvement, driving founders to overcome challenges and succeed.

Entrepreneurship is the activity of setting up a business or businesses, taking on financial risks in the hope of profit.

Equity represents ownership interest in a company, whether in the form of private equity or public equity.

Equity Buyback is when a company repurchases its own shares from the marketplace, reducing the number of outstanding shares and often aiming to increase shareholder value.

Equity Compensation is a non-cash payment that represents ownership in the company, used to attract, retain, and motivate employees.