Startup Glossary

Crowd Equity is a form of crowdfunding that lets investors buy equity stakes in startups online.

Crowd Lending, also known as peer-to-peer lending, involves borrowing money directly from a large number of people without the intermediation of a traditional financial institution.

Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet.

Crowdsourcing is the practice of obtaining information, ideas, or content by soliciting contributions from a large group of people, especially from an online community, rather than from traditional employees or suppliers.

Customer Acquisition Cost (CAC) is the cost associated directly with acquiring a new customer, a crucial metric for startups to monitor.

Customer Development is a four-step framework for discovering and validating the right market for your idea, building the right product features that solve customers’ problems, and testing the correct methods for acquiring and converting customers.

Customer Lifetime Value (CLV) is a prediction of the net profit attributed to the entire future relationship with a customer, important for assessing how much a company should spend to acquire a customer.

Customer Retention Rate is a metric that measures how well a company keeps its customers over a period. High retention rates are indicative of product or service value, customer satisfaction, and loyalty.

Customer Segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, and spending habits.

Cybersecurity Measures are protocols and practices put in place by a startup to protect its systems, networks, devices, and data from cyber attacks and unauthorized access.