Startup Pitch Decks

Twilio is a modern communication API used by developers for establishing communications via SMS, phone, and video call. The $14B customer engagement platform is used by more than ten million developers.Twilio was founded in 2008 by Former Amazon manager Jeff Lawson. Today, the San Francisco-based firms communications platform is used by more than 150,000 businesses worldwide, including major technology giants like Airbnb, Uber, and Stripe.Heres an inside look at Twilios 2010 pitch deck, used to raise a $120M Series B from Bessemer and Union Square.

Foursquare Labs, Inc. provides mobile applications to share and save the places that users visit. The Company operates a platform that enables users to check in, view their history, see where their friends are, create tips and lists, and search for and learn more about venues. Foursquare Labs serves customers in the United States and the United Kingdom.

SendGrid, Inc. provides cloud computer software and solutions. The Company offers cloud based services that maintains an email infrastructure and provides delivery, scalability, and real-time e-mails. SendGrid serves customers throughout the United States.

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Airbnb, Inc., together with its subsidiaries, operates a platform for stays and experiences to guests worldwide. The companys marketplace model connects hosts and guests online or through mobile devices to book spaces and experiences. It primarily offers private rooms and luxury villas. The company was formerly known as AirBed Breakfast, Inc. and changed its name to Airbnb, Inc. in November 2010. Airbnb, Inc. was founded in 2007 and is headquartered in San Francisco, California.

Cloudera, Inc. offers a suite of data analytics and management products in the United States, Europe, and Asia. The company operates through two segments, Subscription and Services. The company offers Cloudera DataFlow, a streaming data platform that collects, curates, and analyzes data Cloudera Data Science Workbench that enables self-service data science for the enterprise Cloudera Enterprise Data Hub, a solution that allows companies to execute multiple analytic functions against a shared set of governed and secure data Cloudera Data Warehouse, a data warehouse that provides cloud solution for self-service analytics Cloudera Operational DB, a solution that enables stream processing and real-time analytics on changing data Cloudera Data Science and Engineering, which enables users to streamline and scale big data processing and Hortonworks Data Platform, a data management platform that helps organizations to store, process, and analyze various data assets. Its solutions also include Cloudera SDX, a solution that enables common security, governance, lineage, and metadata management for multiple analytics functions and Cloudera Workload XM, an analytic workload experience management cloud service. In addition, the company provides consulting, professional, and education services. It serves corporate enterprises and public sector organizations primarily through its direct sales force. The company was incorporated in 2008 and is headquartered in Santa Clara, California.

Airbnb, Inc., together with its subsidiaries, operates a platform for stays and experiences to guests worldwide. The companys marketplace model connects hosts and guests online or through mobile devices to book spaces and experiences. It primarily offers private rooms and luxury villas. The company was formerly known as AirBed Breakfast, Inc. and changed its name to Airbnb, Inc. in November 2010. Airbnb, Inc. was founded in 2007 and is headquartered in San Francisco, California.

BuzzFeed is a news and entertainment company that is redefining online advertising with its social, content-driven publishing technology. BuzzFeed used this pitch deck to raise $3.5 million in Series A funding in 2008. At the time, the company had just five people working in an office in Chinatown writing for an audience of 700k monthly visitors. Today, BuzzFeed is one of the largest online media destinations, with over 600M monthly readers and $200M in annual revenues. BuzzFeed has raised a total of $696.3M from investors before going public in 2021 via a SPAC deal that valued the company over $1B and financed the $300M acquisition of Complex.

Uber Technologies, Inc. develops and operates proprietary technology applications around the world to connect consumers with independent providers of ride services for ridesharing services and other forms of transportation services, including public transit, as well as connect riders and other consumers with restaurants, grocers, other stores, and delivery service providers for meal preparation, grocery, and other delivery services.

Create meaningful connections that power the future of advertising.

Mint was founded in 2006 by Aaron Patzer, and publicly launched in September 2007. First Round Capital and Intuit founder CEO, Scott Cook, were among their first backers. Since then, the app has tracked nearly $200B in transactions and identified over $300M in potential savings for its users. In this deck, Mint forecasted a market of 31M users the app reached over 4M users before being shut down by Intuit. Even more presciently, this deck predicted Intuit as a potential acquirer. 13 years later, Mint exited to Intuit for $170M in 2020.

Dropbox provides secure file sharing, collaboration, and storage solutions. As of December 31, 2020, the company had approximately 700 million registered users across 180 countries. The company was formerly known as Evenflow, Inc. and changed its name to Dropbox, Inc. in October 2009.

Theranos was a privately-held consumer healthcare technology company that is now arguably the largest biomedical fraud in U.S. history. Its founder, Elizabeth Holmes, was convicted of investor fraud after a series of Wall Street Journal WSJ articles that revealed the tests the company claimed to be doing were actually being carried out by traditional machines purchased from other companies. At its peak, it was valued at $10 billion.

eBay acquired Skype in 2005 for roughly 2.1 billion or approximately $2.5 billion upfront. Two years later, eBay took a $1.4 billion write-down of Skype, stating the acquisition had not performed as expected. The purchase price was considered unusually high, as Skype generated only $7 million in revenues at the time. By 2009, the Board of Investors decided to divest Skype due to a lack of synergies with the company. Later that year, eBay sold a 65 stake in Skype for $1.9 billion to a group of investors led by Silver Lake Partners, retaining a 30 stake in Skype. Finally, in 2011, Microsoft acquired all of Skypes equity for $3.5 billion. At the end, eBay realized a net gain of $1.4 billion 6 years after its original investment.

Youtube, LLC was founded in 2006. The companys line of business includes providing on-line information retrieval services on a contract or fee basis.

Adobe acquired Macromedia for $3.4 billion in an all-stock transaction that closed on December 3, 2005. The deal valued Macromedia at $41.86 per share, representing a premium of around 25 over its market price of $33.45. With the acquisition, Adobe gained key Macromedia assets including Flash, Dreamweaver, and Fireworks all of which have been sunset or shut down since. Just three years prior, Adobe and Macromedia had settled a series of patent lawsuits in July 2002. Adobe had some initial success with integrating Macromedia products into Adobe Creative Suite, but the acquisition fell flat in the long-term. Macromedias relevance began to untangle as Flash once a cornerstone of interactive web design, declined in importance.

Facebook, Inc. operates a social networking website. The Company website allows people to communicate with their family, friends, and coworkers. Facebook develops technologies that facilitate the sharing of information, photographs, website links, and videos. Facebook users have the ability to share and restrict information based on their own specific criteria.

LinkedIn is the worlds largest online professional network. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs.

Disneyland is widely recognized as a landmark in the theme park industry. Since its inception in 1955, it has held the distinction of being the first theme park of its kind, establishing a blueprint for those that followed. Its enduring popularity and influence are a testament to its role as an industry standard-bearer and a beloved destination for visitors around the world. Disneys original deck isnt just interesting to read for historical gawking, its a masterclass in how to communicate and inspire wonder. Its not structured like a business plan nor pitch deck and doesnt say heres our business model. The presentation sells a dream. As such, you wont find any financial projections here no mention of TAM, CAC, or LTV, just pure storytelling. However, the deck isnt just all hopes and dreams. There is commercial thought built in. They explain each aspect of the park and how they will offer ways for customers to spend money. The deck helped raise $17 million it took to build Disneyland. To put that into perspective, in 1950 a dollar was worth $10.17 now, so that $17.5M would be equivalent to raising $178M today.

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