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- Adobe × Macromedia Acquisition
Adobe × Macromedia Acquisition
Company Overview
Adobe acquired Macromedia for $3.4 billion in an all-stock transaction that closed on December 3, 2005. The deal valued Macromedia at $41.86 per share, representing a premium of around 25 over its market price of $33.45. With the acquisition, Adobe gained key Macromedia assets including Flash, Dreamweaver, and Fireworks all of which have been sunset or shut down since. Just three years prior, Adobe and Macromedia had settled a series of patent lawsuits in July 2002. Adobe had some initial success with integrating Macromedia products into Adobe Creative Suite, but the acquisition fell flat in the long-term. Macromedias relevance began to untangle as Flash once a cornerstone of interactive web design, declined in importance.
Business Model
B2B
Customer Model
SaaS
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