VF × Supreme Acquisition

On November 9, 2020, VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, announced that it has completed its previously announced acquisition of Supreme, a privately-owned global streetwear brand, for an aggregate base purchase price of $2.1 billion. The deal initially brought mixed reactions with longtime fans questioning the future of the Supreme brand. However, VF CEO Steve Rendle said, We dont want to disrupt this business. This business is really well run. It always makes me chuckle if people think were going to come in and change Supreme. Since the sale, Supreme has lost some of its cult following. The brands revenues declined to $523.1 million from $561.5 million in the fiscal year that ended in March 2023. Supreme resellers have reported growing disinterest in the brand.