UFC × WWE Merger
Company Overview
The Ultimate Fighting Championship UFC is an American mixed martial arts promotion company based in Las Vegas, Nevada. It is the largest MMA promotion in the world as of 2023. World Wrestling Entertainment WWE is an American professional wrestling promotion. In April 2023, Endeavor, the UFCs parent company, announced that it would be acquiring WWEs pro-wrestling brand and that the UFCs MMA company will be combined into one publicly traded company TKO. The deal values the UFC at $12.1 billion and WWE at $9.3 billion, making the valuation of the new entity $21.4 billion. According to the merger details, Endeavor owns 51 percent of TKO, while current WWE shareholders own 49 percent. After the merger, TKO began trading on the New York Stock Exchange.
Business Model
B2C
Customer Model
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Pitch Deck
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