Peloton

2012 Seed Sports Raised $400,000
Industry
Sports
Stage
Seed
Raised
$400,000

Company Overview

Peloton provides connected fitness products, such as the Peloton Bike and the Peloton Tread, which include a touchscreen interface for streaming live and on-demand classes. The companys connected fitness subscriptions offer access to all live and on-demand classes through Peloton Digital app. Peloton has approximately 6 million users as of 2024. The company sells products online as well as through its retail showrooms. The company was founded in 2012 this is Pelotons very first pitch deck and the earliest known investor materials for the smart fitness startup.

Business Model

E-commerce, Subscription

Customer Model

B2C

Pitch Deck

Market Opportunity

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