Moz

Moz was founded by Rand Fishkin and Gillian Muessig in 2004. Originally called SEOmoz, the business initially began as a blog and an online community where some of the worlds first SEO experts shared their research and ideas. They soon pivoted to developing proprietary SEO software, starting with the launch of Moz Pro in 2007. The company raised its first funding round the same year and grew to 5000 subscribers by 2009. By 2012, they rebranded to Moz in 2012 and expanded beyond SEO to the broader digital marketing space. This pitch deck was used to raise an $18 million round from Foundry Group and Ignition Partners in 2012. Moz was acquired by iContact Marketing Corp a subsidiary of J2 Global in 2021 for an estimated $67M, according to Crunchbase.