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- Microsoft × Nokia Acquisition
Microsoft × Nokia Acquisition
Company Overview
In 2013, Microsoft aimed to expand its fledgling presence in the mobile market by acquiring Nokia. Microsoft paid 5.44 bilion in cash 3.79B to purchase Nokias Devices Services business 1.65 billion for a 10-year license Nokias patents. The story began years prior In February 2011, when Nokia and Microsoft announced a major business partnership between the two companies, where Nokia adopt Windows Phone as the primary platform for its future smartphones. At the time, Nokia was the largest mobile phone and smartphone manufacturer in the world, but in the next two years Nokia fell from 1 to 10 in smartphone sales. Some analysts argue Microsoft was forced into the acquisition because Nokia controlled over 90 of the Windows Phone market and was rumored to be considering switching to Android. Microsoft wasted at least $8 billion on its failed Nokia acquisition, including the costs of restructuring and severance payments for thousands of employees. By 2016, Microsoft had essentially exited the consumer smartphone business and sold its Nokia feature phone business to HMD Global.
Business Model
B2C
Customer Model
Hardware
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