Microsoft × Activision Acquisition

2023 Acquisition Gaming Raised $68,700,000,000
Industry
Gaming
Stage
Acquisition
Raised
$68,700,000,000

Company Overview

In late 2023, Microsoft made the biggest-ever push into gaming with an $68.7 billion deal to acquire Activision Blizzard, the publisher of Call of Duty, World of Warcraft, and Diablo. It was Microsofts largest deal in its 48-year history. The Federal Trade Commission in the U.S., the European Commission and the U.K.s Competition and Markets Authority all raised objections to the transaction. To get the deal done, Microsoft made a number of promises and concessions, including a commitment to keep Call of Duty available on other platforms as well as spinning off the cloud gaming rights to Ubisoft and not taking ownership of these rights for any existing Activision Blizzard titles, or new games released in the next 15 years.

Business Model

B2C

Customer Model

App

Pitch Deck

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