Marpipe

Were thrilled to announce our recent investment in Marpipe, an automated creative testing platform based in NYC. Marpipe empowers marketers and creatives by providing valuable insights into the performance of ads. Leveraging artificial intelligence, the platform generates thousands of ad variations to identify the most engaging ones, resulting in the highest Return on Ad Spend ROAS. With Marpipes groundbreaking multivariate testing platform, users can rapidly generate numerous ad creatives using their brands assets. These creatives can then be instantly deployed for major tests across ad networks, while gathering component-level insights to understand which elements contribute to performance improvements or declines.