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- Amazon Prime Video Ads
Amazon Prime Video Ads
Company Overview
Amazon first introduced an internet video service in 2006 Amazon Unbox but added the perk of free access to unlimited, commercial-free instant streaming of more than 5,000 movies and TV shows to paying Prime members in February of 2011. 12 years later, Amazon has walked back the commercial-free part. Amazon rolled out ads in its Prime Video streaming service on Jan 29 2024, after announcing the change in September. Customers can pay an extra $2.99 per month for an ad-free experience. This move aims to unlock a massive audience, with a whopping 115M monthly viewers in the US alone. Amazon used this pitch deck to sell ad placements on Prime Video to advertisers. The $36 CPM cost per thousand impressions stands out as a relatively high point of entry compared to other platforms. Forecasts for Prime Videos ad revenue in 2024 range from $3B Bank of America to $6B UBS.
Business Model
B2B
Customer Model
Other
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