Startup Glossary

Upgradable Technology refers to technology designed to allow easy updates or enhancements, extending its useful life and adapting to changing needs or standards.

Uplift Modeling is a predictive modeling technique that models the incremental impact of a treatment (like a marketing action) on a particular outcome of interest.

Uplift Value is the increase in value or performance metrics directly attributable to a specific action or investment, often used in marketing and sales strategies.

Moving Upmarket involves selling products or services to more affluent segments of the market, often requiring enhancements in quality or features.

Upselling is the practice of encouraging customers to purchase a higher-end product or service than the one in question, aiming to increase revenue.

Upside Analysis is an evaluation of the potential positive outcomes or growth prospects of a startup or investment.

Upside Potential is the estimated amount by which a startup`s value is expected to increase, important for investors assessing the risk/reward ratio.

Upside Risk is the potential for an investment`s return to exceed the expected return, offering more potential for profit but also more uncertainty.

Upstream Development involves focusing on the early stages of product development, including research and design, to innovate and create new product offerings.

An Uptime Guarantee is a promise made by service providers, especially in SaaS and cloud computing, to be available and operational for a certain percentage of time.

Uptime Monitoring is the process of tracking and recording the availability and reliability of online services, ensuring that web-based services are accessible to users without interruption.

Usability is the ease with which people can use a particular tool or other human-made object to achieve a particular goal.

Usability Enhancement involves making improvements to a product’s design and functionality to make it easier for users to navigate and utilize, enhancing the overall user experience.

Usability Standards are guidelines and criteria used to evaluate the ease of use, efficiency, and user satisfaction of a product or interface.

Usability Testing is a technique used in user-centered interaction design to evaluate a product by testing it on users, which helps direct the development of the product.

Usage Metrics are data and statistics that measure how customers are using a product or service, critical for understanding engagement and potential areas for improvement.

Usage-Based Pricing is a pricing model where the cost to the customer is based on their usage of the product or service, common in cloud services and utilities.

Use Case Expansion is the process of identifying and developing new applications or markets for an existing product, broadening its applicability and customer base.

Use of Funds is a breakdown of how a startup intends to spend the capital raised from investors, typically part of a pitch or business plan.

User Acquisition Cost (UAC) is the cost associated with acquiring a new user or customer for the business, crucial for evaluating the efficiency of marketing strategies.