Startup Glossary

Third-Party Validation involves endorsements, certifications, or approvals from respected external sources, confirming the quality, viability, or innovation of a startup`s product, service, or business model.

The Threshold Pledge System is a crowdfunding model where pledged funds are only collected if the project achieves its predefined funding target, ensuring that projects are financially viable before proceeding.

Throughput measures the volume of products or services produced or processed within a given time frame, indicating the efficiency and productivity of a startup`s operations.

Tied Financing requires that funds provided for a project must be spent on goods or services from specific suppliers, often linked to the financing country, influencing the startup`s procurement decisions.

Tiered Pricing is a strategy where a company offers different pricing levels for its products or services, based on features, usage levels, or service tiers, allowing customers to choose according to their needs and preferences.

The Time Horizon is the period over which an investment or financial goal is expected to be realized, influencing investment strategies and risk assessment for startups and investors.

Time to Market measures the duration from a product`s conception to its availability to consumers, critical for startups in competitive markets to capture market share and meet customer demand promptly.

The Time Value of Money principle states that a dollar today is worth more than a dollar in the future due to its potential earning capacity, influencing investment decisions and financial planning.

Time-to-Break Even is the period it takes for a startup to reach a financial state where revenues equal expenses, marking the point at which the business becomes self-sustaining without relying on external funding.

A Token Sale is a fundraising event where a startup, often in the blockchain space, sells digital tokens to raise capital, providing investors with potential value or utility within the project`s ecosystem.

Tokenization involves converting rights or assets into digital tokens on a blockchain, enabling easier and more secure transactions, often used in fundraising and asset management within blockchain projects.

Top-down Forecasting starts with broad market analysis and narrows down to specific industry and company insights, helping startups assess potential market size and set realistic sales targets.

Top-line Growth refers to an increase in a company`s gross sales or revenues, demonstrating the startup`s ability to expand its market presence and attract more customers.

Total Addressable Market represents the overall revenue opportunity available for a particular product or service, estimating the maximum market demand and guiding startups in market entry and expansion strategies.

The Total Cost of Ownership encompasses all costs associated with acquiring, implementing, and operating a product or system throughout its lifecycle, aiding startups and customers in making informed purchasing decisions.

Total Funding quantifies the aggregate amount of capital a startup has secured through all its funding rounds, reflecting the financial backing and investor confidence in the venture.

A Track Record documents a startup`s or entrepreneur`s past achievements, successes, and failures, providing investors with insights into their experience and potential for future success.

Traction demonstrates a startup`s progress and market acceptance through metrics such as user growth, revenue, and customer engagement, crucial for attracting further investment and partnerships.

Traction Channels are the methods and platforms a startup utilizes to attract and retain customers, driving growth and market penetration. Effective use of diverse channels enhances visibility and accelerates startup growth.

A Trade Barrier refers to any regulation or policy that restricts international trade, affecting startups that operate in or plan to expand into global markets by potentially limiting their access to certain markets or increasing operational costs.