Startup Glossary

Growth Hacking is a marketing technique developed by startups to use creativity, analytical thinking, and social metrics to sell products and gain exposure

Growth Levers are key factors or actions that can significantly impact a startup`s growth trajectory, such as market expansion, product innovation, strategic partnerships, and optimization of sales and marketing channels

Growth Marketing are marketing strategies focused specifically on acquiring more engaged users, involving experiments and data-driven approaches to optimize the full customer lifecycle

Growth Metrics are key performance indicators that measure a startup`s growth in areas such as revenue, user base, market share, etc., over time

Growth Projections are estimates of a company`s future financial performance, including sales, revenue, and market share, critical for attracting investment and planning scaling operations

Growth Rate is the measure of a company`s increase in revenue, user base, or market size over a specific period, indicating its expansion speed and potential for scalability

Growth Stage is a phase in a startup`s lifecycle when it has successfully proved its concept, is generating consistent revenue, and seeks to expand its market presence, often through additional rounds of funding

Growth-Driven Design is a website design strategy that is iterative and based on data, involving continuous learning and improvements, focusing on maximizing user engagement and achieving business goals

Guaranteed Returns is a promise of a specific financial return on an investment, rare in venture capital and angel investing due to the risky nature of startups

Guarantor is an individual or entity that agrees to be responsible for another`s debt or performance under a contract, if the original party fails to meet their obligations, often needed by startups for leases or loans

Guaranty Agreement is a legal document where a guarantor agrees to fulfill the obligations of a debtor to a lender, in case the debtor fails to do so, serving as a form of security for startups to obtain loans

Guerrilla Marketing are unconventional marketing tactics designed for startups and small businesses to achieve maximum exposure on a limited budget, focusing on creativity and innovation