Startup Glossary

Goodwill is an intangible asset that arises when a company is acquired for more than the fair value of its net identifiable assets, reflecting brand value, customer relationships, and intellectual property for startups

Governance is the framework of rules and practices by which a board of directors ensures accountability, fairness, and transparency in a company`s relationship with all its stakeholders

Grant is a financial award given by a government, corporation, foundation, or trust to fund a specific project or venture, attractive for startups as they do not require repayment or equity dilution

Grant Funding Strategies are approaches and tactics used by startups to identify, apply for, and secure grant funding from governmental bodies, non-profit organizations, and other entities offering financial support without requiring equity in return

Green Investing involves investing in companies that produce or support the production of environmentally friendly products and services, including renewable energy and green technologies

Green Startups are companies focused on environmentally sustainable business practices, products, or services, often attracting specific types of investors interested in eco-friendly ventures

Green Tech is technology aimed at creating products and services that are environmentally friendly, with startups in this sector often attracting investment for their potential to address ecological challenges

Green Tech Investments is financing directed towards startups focused on developing technology solutions for environmental sustainability, including renewable energy, waste reduction, and conservation projects

Grind is the process of working tirelessly on your startup, often for long hours with little immediate reward, in pursuit of long-term success

Gross Burn Rate is the total amount of money a startup spends per month before generating any revenue, key for understanding the company`s cash flow and financial sustainability

Gross Margin is a company`s total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage, measuring the efficiency of production

Gross Profit Margin is a financial metric that calculates the percentage difference between a company`s net sales and the cost of goods sold, reflecting the efficiency of production and pricing strategies

Gross Revenue is the total revenue generated from all sources before deductions for costs and expenses, indicating a startup`s overall financial intake

Gross Sales Analysis is the examination of the total sales revenue of a startup before any deductions, providing insights into the overall market demand and pricing strategy effectiveness

Growth Capital is capital invested in a company to accelerate its growth and expansion, often provided by late-stage VCs or private equity investors, used to enter new markets, increase production, or enhance product development

Growth Equity is a type of private equity investment, usually a minority investment, in relatively mature companies that are looking for capital to expand or restructure operations, enter new markets, or finance a significant acquisition

Growth Equity vs. Venture Capital is a comparison between two types of financing; growth equity focuses on more mature startups with proven business models, while venture capital typically invests in early-stage companies with high growth potential

Growth Financing is funding obtained specifically to fuel the growth phase of a startup, including expanding operations, entering new markets, or scaling the team

Growth Forecasting is the process of estimating a startup`s future growth in terms of revenue, user base, market share, etc., based on historical data, market trends, and other factors

Growth Fund is an investment fund that primarily invests in companies with the potential for above-average growth, often focusing on startups and emerging industries