Startup Glossary

Bottom Line refers to a company`s net income, the final profit after all expenses have been deducted from revenues, indicating the financial health of the business.

In digital marketing, Bounce Rate is the percentage of visitors to a website who navigate away after viewing only one page, used to gauge a site`s relevance and engagement.

Brand Capital is an investment made in a company based on the strength and recognition of its brand, reflecting a form of intangible asset valuation.

Breach of Warranty occurs when a statement in a contract is proven to be false, potentially leading to legal action or termination of the agreement.

Break-even Analysis is a calculation to determine at what point a business will be able to cover all its expenses and begin to make a profit.

Break-even Point is the stage at which total revenues equal total costs, indicating that a startup has covered all its expenses and begins to generate profit.

Breakout Company refers to a startup that has experienced sudden and significant growth, often due to a successful product launch or market strategy.

Breakout Startup refers to a company that has shown potential for rapid growth and significant market impact after its initial development phase.

Brick and Mortar refers to businesses that have physical locations as opposed to or in addition to an online presence, affecting their fundraising strategies and capital requirements.

Bridge Financing is a short-term loan provided to a company to cover expenses until long-term financing is secured or an expected event generating cash flow occurs.

Bridge Investment is temporary funding that supports a startup between rounds of financing, helping to extend its runway until the next major funding event.

Bridge Loan is a short-term financing option used by companies to cover immediate expenses until longer-term financing is secured.

Bridge Note is a short-term debt instrument used by startups to raise funds quickly, typically convertible into equity at a later financing round.

Bridge Round is interim financing intended to carry a startup from one major funding round to the next, often used to cover short-term financial needs.

Bridge to Series A is short-term financing intended to carry a startup through until it can secure a more substantial Series A funding round.

Budget Variance is the difference between the budgeted or baseline amount of expense or revenue, and the actual

Built to Scale describes startups designed from the outset to grow quickly and efficiently, often making them more attractive to investors seeking high-growth potential opportunities.

Burn Rate is the rate at which a startup spends its venture capital to finance overhead before generating positive cash flow from operations.

Burnout in the startup context refers to the point at which a company`s operating expenses exceed its capital, leading to a critical need for additional funding.

Business Accelerator is a program that offers development resources, mentorship, and sometimes capital to startups to speed up their growth and success.