User Persona
A User Persona is a semi-fictional character based on your current (or ideal) customer that guides the development of products and marketing strategies.
Benefits
A user persona represents target customers, guiding product development and marketing plans.
Frequently Asked Questions
What is a user persona in marketing?
A user persona in marketing is a semi-fictional representation of an ideal customer, used to guide product development and marketing.
What are user personas based on?
User personas are based on research and data about real users, including demographics, behaviors, goals, motivations, and pain points, creating representative profiles of target audience segments.
What describes a user persona?
A user persona describes a fictional character that represents a key part of a product`s target audience, based on research and data.
Key Takeaway
A user persona defines target customers, informing product and marketing strategies.