Use Case Expansion
Use Case Expansion is the process of identifying and developing new applications or markets for an existing product, broadening its applicability and customer base.
Benefits
Use case expansion broadens market reach, attracting a larger customer base.
Frequently Asked Questions
What are the 4 basic strategies for product market expansion?
The 4 basic strategies are market penetration, market development, product development, and diversification.
What is Ansoff`s expansion theory?
Ansoff`s expansion theory, or the Ansoff Matrix, is a strategic tool that helps businesses decide on growth strategies by analyzing product and market combinations: market penetration, market development, product development, and diversification.
What is a market expansion or development strategy?
A market expansion or development strategy means entering new markets or increasing sales in existing ones by targeting new customer groups or areas.
Key Takeaway
Use case expansion broadens market applications, attracting a wider customer base.