Qualitative Research
Qualitative Research is research based on non-numerical data, such as interviews and observations, providing insights into people`s attitudes, behaviors, and experiences.
Benefits
Qualitative research provides deep insights into people`s attitudes and behaviors through interviews and observations.
Frequently Asked Questions
What is qualitative research based on?
Qualitative research is based on non-numerical data like interviews, observations, and open-ended surveys to understand people`s attitudes and behaviors.
Is qualitative data non-numerical and observation based?
Yes, qualitative data is non-numerical and based on observations, interviews, and open-ended surveys to understand attitudes and behaviors.
Does qualitative research rely on numerical data?
No, qualitative research relies on non-numerical data like interviews and observations.
Key Takeaway
Qualitative Research provides deep insights into attitudes and behaviors through interviews and observations.