Earned Media
Earned Media refers to publicity gained through promotional efforts other than paid advertising, such as customer reviews and word-of-mouth.
Benefits
Earned media boosts your credibility and reach without the cost of ads. It can help you build trust with potential customers and spread the word about your business.
Frequently Asked Questions
What is earned media vs. paid media?
Earned media is free publicity you get through efforts like word-of-mouth. Paid media is when you pay for ads to promote your business.
What is earned media best described as?
Earned media is best described as free exposure or publicity. It`s gained through efforts like customer reviews or social media mentions, not through paid advertising.
Is earned media another name for publicity?
Yes, earned media is another term for publicity that you don`t pay for. It includes all the mentions and exposure your business gets for free.
Key Takeaway
Earned media is a powerful way to get noticed without spending on ads. It`s all about getting people to talk about your business, which can help you grow your audience and gain trust more naturally.