Cross-Promotion
Cross-Promotion is a marketing technique where two or more companies promote each other`s products or services, aiming to leverage their respective customer bases.
Benefits
Cross-promotion helps businesses reach new audiences without spending a lot of money. It`s a smart way to grow your customer base and share marketing costs.
Frequently Asked Questions
What is cross-promotion in marketing?
Cross-promotion in marketing happens when companies work together to promote each other`s products. They use their own channels to reach more customers.
What is it called when two companies promote each other?
When two companies promote each other, it`s called cross-promotion. They help spread the word about each other`s products or services.
What are examples of cross-media products?
An example of cross-media products is when a movie and a fast-food chain team up. The fast-food chain might offer toys from the movie in their kids` meals.
Key Takeaway
Cross-promotion is a win-win for businesses. It helps companies grow together by reaching more people. It`s effective and budget-friendly.